Working with ODD London on their winning pitch for This Works new campaign to coincide with the sleep and beauty wellness expert’s latest product launch: Love Sleep. Developed to bridge the gap between sex and wellness, Love Sleep enables the user to experience enhanced intimacy, togetherness and confidence whilst also supporting a good night’s sleep. Based on the insight that technology has overtaken our bedrooms and they are no longer a space to relax, connect and unwind, this digitally-disruptive campaign encourages people to “Reclaim the Bedroom” for what it was originally intended: sex and sleep.

I supported the creative director and internal team with concepts, design and art direction.

CLIENT:   THIS WORKS
MY ROLE :  ART DIRECTION
AGENCY: ODD