SIMPLY BE X CASS BIRD
SIMPLY BE X CASS BIRD
SIMPLY BE X CASS BIRD
SIMPLY BE X CASS BIRD
SIMPLY BE X CASS BIRD
Simply Be has previously been labelled the bubbly brand for bigger girls with zero fashion cred. They wanted to lose this stigma and become known as a credible fashion player. Introducing their AW20 campaign 'FIT FOR AN ICON'. Shot by photographer Cass Bird, this is a campaign that celebrates how amazing fashion, with the right fit, can empower every woman to take centre stage.
CLIENT: SIMPLY BE
MY ROLE : CREATIVE DIRECTION + ART DIRECTION
PHOTOGRAPHER: CASS BIRD
PRODUCTION: JN PRODUCTION
© Studio MDN Ltd 2020
© Studio MDN Ltd 2020