We all know that feeling. That feeling when you step out and know that you look good. Really good. You feel invincible, unstoppable, incredible. Today there is no chafing bra, no wedgie, and no ‘get me out of these boots now’. Today, this is body-sculpting, confidence-rising, no compromising awesomeness. This is fit perfection. This is power. Introducing Simply Be's AW21 campaign PULL ON YOUR POWER. 

Following on from the success of their 2020 campaigns, Simply Be asked me to lead the creative direction for a new season, with a campaign that puts their fit specialism at the forefront and centre. My role stretched from initial ideation to full responsibility for all shoot planning, leading with the production and driving how the story would play out across channel, ensuring the campaign landed flawlessly but also made the budget work as hard as possible.

CLIENT:   SIMPLY BE
MY ROLE :  CREATIVE DIRECTION
PHOTOGRAPHER:   LIZ COLLINS
PRODUCTION:   JN PRODUCTION