Häagen-Dazs was once the go-to luxury ice cream. But in 2017, while the product itself remained peerless in terms of quality ingredients, the brand’s packaging and wider identity was looking out of touch with modern consumers and the Instagram era. The challenge to creative agency LOVE was simple: get Häagen-Dazs back to its accessible luxury best.

My role was to take the new look and tone of voice along with their brand origin story and enshrine it in both a brand film and a large-format, ‘lookbook’ style brand bible to inspire the global marketing team. Everything you need to know about the best ice cream in the world. 

CLIENT: HAAGEN-DAZS
AGENCY: LOVE 
MY ROLE :  GRAPHIC DESIGN + ART DIRECTION