HAAGEN-DAZS BRAND FILM + BOOK


HAAGEN-DAZS 

HAAGEN-DAZS 

HAAGEN-DAZS 

HAAGEN-DAZS 

Haagen-Dazs wanted to tell their brand origin story through to their current-day global success, with a film aimed at engaging investors and exciting internal teams. The budget was tight, so, working closely with a copywriter, we created a collage style animatic, using a combination of my own illustration, commissioned illustrations taken from the current brand packaging, stock photography and typography. The film was a success, and they asked LOVE. to re-create the heritage story through a set of illustrations in the Haagen-Dazs brand book.

CLIENT: HAAGEN-DAZS 
MY ROLE :  ILLUSTRATION
AGENCY: LOVE

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© Studio MDN Ltd 2020

© Studio MDN Ltd 2020