M&S wanted to spark a conversation with women about their relationship with their boobs, and play an active role in encouraging them to better care for them, from personalised fitting to breast checks and beyond. Working with House 337 as one half of a creative team, we created a campaign that ran across print & editorial, film, social and an up-coming installation on London’s Southbank.

CLIENT:   MARKS & SPENCER
AGENCY: HOUSE 337
MY ROLE :  ART DIRECTION
PHOTOGRAPHER / DIRECTOR:   NADIA RYDER
DOP: GILES HARVEY

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An empowering installation at London's Southbank set to normalise the uniqueness of boobs

Working with artist Lydia Reeves, ‘Sixteen’ – the name of the installation – includes the cast of a woman who underwent mastectomy surgery and another who had a prophylactic mastectomy and reconstructive surgery to lower the chances of getting breast cancer due to family history. Each QR code would lead you to hear stories of each of these amazing individuals.