Summer 17 Campaign 

Summer 17 Campaign 

Simply Be

Simply Be

ROLE - ART DIRECTION . DESIGN
AGENCY - LOVE.


Following the success of Spring ‘We Are Curves’ campaign, our job for Summer 17 was to establish Simply Be as a credible fashion brand and the go to plus size fashion retailer.

Led by a power force of photographers and directors Zoe McConnell and Steve Neaves, we focused solely on heroing one key product - swimwear. We celebrated three confident women in all their curve-glory, positioning them in the strikingly beautiful backdrops of Tulum, Mexico. Each scenario was curated to compliment the colour and detail of the product, as well as the real personality of each model.

We produced one of their most successful campaigns to date, showcasing the brand and product across TV, OOH, press, the cover of Stylist magazine and online activations.

Role - Art direction . Design
Agency - LOVE.

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summer17

A portfolio of work by Art Director
& Graphic Designer Jen Madden

©StudioMDN 2018