Spring 17 Campaign 

Spring 17 Campaign 

Simply Be

Simply Be

ROLE - ART DIRECTION . DESIGN
AGENCY - LOVE.

For 2017, we were briefed to create an integrated campaign that would have the longevity to run throughout 2017 and continue to establish Simply Be as a credible fashion brand and the go to plus size fashion retailer.

Led by a power force of photographers and directors Zoe McConnell and Steve Neaves, ‘We are Curves’ is a campaign that puts product at the front and centre. Our aim was to showcase the products and curvaceous models - 360° , no cheating. We celebrated three confident women in all their curve-glory, positioning them in the strikingly beautiful backdrops in the Californian desert.

Role - Art Direction . Design
Agency - LOVE.

spring-new
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A portfolio of work by Art Director
& Graphic Designer Jen Madden

©StudioMDN 2018