Role // Art Direction . Graphic Design    Agency // LOVE

With more and more online retailers offering fast fashion, excellent delivery services & a bigger breadth of sizes, it was more important than ever for Simply Be to lead – in terms of fashion, digital innovation and cultural conversation.

Working closely with a copywriter and the wider team at LOVE, we created a brand book that spoke the language of Simply Be. I used a number of techniques to showcase this in a visually stimulating way using a combination of typography, photography and illustration.

*Some of the photography in this project was found. I do not have the name of the photographer to credit at this moment.

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 Art Direction  .  Graphic Design  .  Illustration by Jen Madden .  Get In Touch  ©StudioMDN 2020

 Art Direction  .  Graphic Design  .  Illustration by Jen Madden .  ©StudioMDN 2019