SIMPLY BE - BRAND BOOK
Role // Art Direction . Graphic Design Agency // LOVE
With more and more online retailers offering fast fashion, excellent delivery services & a bigger breadth of sizes, it was more important than ever for Simply Be to lead – in terms of fashion, digital innovation and cultural conversation.
Working closely with a copywriter and the wider team at LOVE, we created a brand book that spoke the language of Simply Be. I used a number of techniques to showcase this in a visually stimulating way using a combination of typography, photography and illustration.
*Some of the photography in this project was found. I do not have the name of the photographer to credit at this moment.