AMOSTYLE BY TRIUMPH SS19
Role // Art Direction Agency // ODD London
I worked with ODD London to create lingerie brand Amostyle's SS19 campaign, shot in sunny Cape Town, SA.
Rather than create one campaign idea, the creative was split into four mini campaigns. Amostyle's audience uses social media heavily, so it was essential to create user rich content for this channel. I was brought on board to take the lead on the BTL content, working with photographer Cleo Glover to capture both on model and still life set ups. Over a 2 day shoot together with the ATL team, we created enough content so that there would be a fresh social media post each day for the longevity of the 4 month period.