Autumn / Winter 16

Autumn / Winter 16

Simply Be

Simply Be

ROLE - ART DIRECTION . DESIGN
AGENCY - LOVE.


LOVE. were briefed to create a 360° AW16 campaign for Simply Be to increase brand awareness and drive engagement.

We created the Anti-Hibernation campaign, using ‘Step Out’ as our call to arms. Led by photographer and director, Magdalena Wosinska, we got our girls stepping out in style in the streets of London, showcasing key seasonal trends across TV, press and online activations. Starring Gabi Fresh and Iskra Lawrence, we also created additional content for online engagement and, continuing our partnership with Shazam, used Paloma Faith’s ‘Changing’ as our soundtrack to autumn attitude.

The campaign was successful in increasing Simply Be’s prompted brand awareness to its highest ever.

Role - Art Direction . Design
Agency - LOVE.

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A portfolio of work by Art Director
& Graphic Designer Jen Madden

©StudioMDN 2018