Identity & Packaging

Identity & Packaging

The Pittsburgh Urban Gardening Project

The Pittsburgh Urban Gardening Project

IDENTITY . ART DIRECTION . PACKAGING DESIGN

The Pittsburgh Urban Gardening Project encourages a new generation of youths to work the land, be resourceful and to generally get them excited about gardening. At the same time, the project targets a young and hip 25-35 year old audience to buy their homemade products.

Using recycled paper throughout, vegetable inks and drawing inspiration from vintage layouts I have aimed to create an identity and product packaging that is eco-friendly as well as being young, playful and on trend.

Identity . Art Direction . Packaging Design

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A portfolio of work by Art Director
& Graphic Designer Jen Madden

©StudioMDN 2018