HAAGEN-DAZS BRAND FILM
Role // Art Direction & Illustration Agency // LOVE
Haagen-Dazs wanted to tell their brand origin story through to their current-day global success, with a film aimed at engaging investors and exciting internal teams.
The budget was tight, so, working closely with a copywriter, we created a collage style animatic, using a combination of my own illustration, commissioned illustrations taken from the current brand packaging, stock photography and typography. The film was a success, and they asked LOVE. to re-create the heritage story through a set of illustrations in the Haagen-Dazs brand book.