HAAGEN-DAZS BRAND FILM


Role // Art Direction & Illustration    Agency // LOVE


Haagen-Dazs wanted to tell their brand origin story through to their current-day global success, with a film aimed at engaging investors and exciting internal teams.

The budget was tight, so, working closely with a copywriter, we created a collage style animatic, using a combination of my own illustration, commissioned illustrations taken from the current brand packaging, stock photography and typography. The film was a success, and they asked LOVE. to re-create the heritage story through a set of illustrations in the Haagen-Dazs brand book.


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 Art Direction  .  Graphic Design  .  Illustration by Jen Madden .  Get In Touch  ©StudioMDN 2020

 Art Direction  .  Graphic Design  .  Illustration by Jen Madden .  hello@jenmaddenstudio.com  ©StudioMDN 2019