Brand Film & Book

Brand Film & Book

Haagen-Dazs

Haagen-Dazs

ROLE - ART DIRECTION . ILLUSTRATION 
AGENCY - LOVE.


Haagen-Dazs wanted to tell their brand origin story through to their current-day global success, with a film aimed at engaging investors and exciting internal teams.

The budget was tight, so, working closely with a copywriter, we created a collage style animatic, using a combination of my own illustration, commissioned illustrations taken from the current brand packaging, stock photography and typography.

The film was a success, and they asked LOVE. to re-create the heritage story through a set of illustrations in the Haagen-Dazs brand book.

Role - Art Direction . Illustration
Agency - LOVE.

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A portfolio of work by Art Director
& Graphic Designer Jen Madden

©StudioMDN 2018